When “Samantha” (name changed for privacy) came to us, she was a successful wellness coach & content creator earning multiple six figures from brand deals, coaching, and events. On the surface, things looked great—but behind the scenes, taxes were a constant frustration.
- Paying more tax than necessary
- No clear, proactive tax strategy
- Missing deductions unique to the wellness industry
Step 1: Reviewing the Numbers
We completed a full financial review—business structure, income sources, expenses, and prior-year returns.
- Operating as a sole proprietor ⇒ self-employment tax on every dollar of profit
- Insufficient expense tracking ⇒ missed, legitimate deductions
- No proactive planning ⇒ year-end surprises when it’s too late to adjust
Step 2: Restructuring for Tax Efficiency
We recommended an S Corporation to optimize compensation and reduce SE tax.
- Pay a reasonable salary; take remaining profit as distributions
- Predictable pay schedule for personal budgeting
- Stronger legal/financial structure for scalable growth
We also onboarded Samantha to the J&S Client Portal app for secure uploads, messaging, and deadline tracking.
Step 3: Maximizing Deductions
We identified key deductions and set up year-round tracking so every eligible dollar is captured.
Dedicated space & utilities
Certs, courses, education
Content, ads, assets
Retreats & speaking
Coaching & wellness tools
Step 4: Proactive Tax Planning
We built a quarterly plan aligned with revenue cycles to replace guesswork with clarity.
- Monthly set-asides with dynamic adjustments for launches
- Right-sized estimates to keep cash in the business
- Review cadence to update targets as realities change
The Results
In the first year, Samantha saved over $50,000 in taxes—an outcome driven by restructuring, maximizing deductions, and proactive planning.
- Funded a new marketing campaign that attracted more clients
- Hired an assistant to focus on high-value work
- Took a month-long vacation without tax-season anxiety
“I used to feel like taxes were a black hole that swallowed up my income. Now, I feel in control. J&S showed me how to structure my business in a way that works for me—not against me—and saving $50K in one year still blows my mind.”
Final Thoughts
Many wellness entrepreneurs overpay taxes due to the wrong structure, weak systems, and lack of planning. At J&S Accounting, we change that—so you keep more of what you earn, reinvest with confidence, and enjoy the freedom you started your business for.